Use Active Verbs to Spark up Your Press Releases

Good press releases must adhere to the rules of any other writing.  You write so the reader will read.  Laziness in writing is settling for overused verbs that are easy but totally boring.  Active verbs add sparkle to your writing, in any form.  The verb “to be” is overused ‘ad nauseam.’  i.e.  “I am, he is, you are, they are, we are.”  Search around for quicker and slicker verbs such as: Read more »

Keep Rules of Grammar and Style in Mind When Writing Press Releases

Lately, it seems everybody is breaking all kinds of rules and getting away with it.  Fact is, no matter what you write, rules still apply.  Grammar guidelines, such as the use of commas, have relaxed as well as have the use of newly coined words and phrases that have not made it to the dictionary yet.

Case in point, an entire vocabulary has arisen out of the technology world. Read more »

Is Your Press Release Passive?

Active verbs breathe life into an otherwise dead press release. Strong verbs dance on the page and leap off the computer screen. Although there are times when passive verbs are unavoidable, shun them at all costs.

Let’s start at the basics. Read more »