Don’t be Cutesy with Catchy Titles
We’ve seen too many press releases that try so hard to be clever in the title that they just don’t make it beyond the circular file. A press release title should tell the reader what to expect. It should signal the reader the direction in which the release is going and should let the reader know what the subject is. If this sounds like a tall job for a one to two page piece of writing, it is. Remember, Read more »
