Press Releases Succeed or Fail by Their Writing
PRW asked New York Times’ writer, Laurel Graeber, what format she preferred for press releases sent to her. She said, “I do prefer the inverted-pyramid style in press releases because I frequently am pressed for time in reading my mail. The sooner I know Read more »
As far back as the earliest ad campaign and as recently as yesterday, the pyramid rule of thumb holds true in writing press releases. Think of a pyramid, its shape, its size, and its construction. As you know, a pyramid begins Read more »
Challenges of writing publicity material
Limited news hole
Alternative viewpoints possible
Write for many media; editors have different interests, quirks Read more »
SiteAdvisor CONFIRMATION