How Press Releases Help the Self-Published Writer – Part Two: Guerrilla Book Promotion

Although the author will undoubtedly disagree, there isn’t too much newsworthiness about a book being published.  Realistically, if you want media to pay attention, there has to be more.  WHY is your book newsworthy?  Is it addressing a particular trend?  Is it topical?  What about your book sets it apart from the herd? Read more »