Checklist for Announcing A New Product
This short checklist will help you to identify the main benefits of your product as well as those who would benefit by using it Read more »
How to Write About Intra-Company Events with Broad Media Appeal
If you have ever sifted through a pile of someone else’s vacation photographs or watched home videos of other people whom you do not know well, you can certainly appreciate the fact that what may be a treasured memory or experience to one person may in fact be an evening of torture for someone else. Unfortunately, press releases announcing your companies’ goings-on can have the same undesirable effect on its recipients. Read more »
What Makes a Press Release Newsworthy?
Your company just launched a new product… you finally printed your self-published book… you hired on a new executive… They are all common topics for press releases, but are any of these actually newsworthy? Read more »
