Writing a Press Release: A Checklist
Challenges of writing publicity material
Limited news hole
Alternative viewpoints possible
Write for many media; editors have different interests, quirks Read more »
Avoiding the Most Common Traps of Writing a Press Release
Writing a press release can be somewhat like composing a resume in that the audience has certain expectations regarding the format, content, and delivery of the information of each. If a job applicant sends out a resume filled with spelling errors, misplaced punctuation, and wide gaps between dates of employment, he is not likely to get a call for an interview. Likewise, if a company distributes a press release replete with spelling errors, incorrect punctuation, and a missing headline, that press release Read more »
