Press Releases Succeed or Fail by Their Writing
Your company just launched a new product… you finally printed your self-published book… you hired on a new executive… They are all common topics for press releases, but are any of these actually newsworthy? Read more »
We’ve seen too many press releases that try so hard to be clever in the title that they just don’t make it beyond the circular file. A press release title should tell the reader what to expect. It should signal the reader the direction in which the release is going and should let the reader know what the subject is. If this sounds like a tall job for a one to two page piece of writing, it is. Remember, Read more »
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