Why Write a Press Release and How Often Do You Send One?

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A press release is perhaps the most efficient, most economical way of advertising your product, person or service to a broad audience.  Newspapers as well as radio and television outlets pick up press releases easily and frequently because they need news to fill their empty slots.  Media outlets also need to inform and entertain their audiences.  Therefore, Read more »

How Often Should You Send Press Releases?

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In today’s high-tech age of mass communication rapidly disseminated, just one press release is generally not enough. While you don’t want to ‘flood the market’ with repetitive information, it’s important to keep your news Read more »