Excerpt from “How to Write Powerful Press Releases”

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This newsletter normally focuses on such aspects as grammar, how to find your angle, etc., but today we thought we would share an excerpt from our book “How to Write Powerful Press Releases” regarding photos. We often have people ask us, “Should I send a photo with my release?” or “How do I know what is a good photo?”. The chapter “What About Photos” might help shed some light on this topic. Read more »

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