How to Shoot Dramatic Photos for Press Releases

In the last newsletter, we discussed that the majority of media people do not want photographs included in press releases for a variety of reasons, some of which are 1.) It just adds to the paper pileup 2.) It isn’t necessary 3.) If they want photographs, they’ll ask for them.

There are three exceptions, which are Read more »

What about Photos for your Press Releases?

With the advent of the scanner, photographs are easily scanned, copied, stored by your hard drive or printed out on your printer. More and more hard copy contains photographs, graphics and other window dressings for the written word. Yes, no matter how high tech we get, we still have to write the word, in one form or another. Read more »

Excerpt from “How to Write Powerful Press Releases”

This newsletter normally focuses on such aspects as grammar, how to find your angle, etc., but today we thought we would share an excerpt from our book “How to Write Powerful Press Releases” regarding photos. We often have people ask us, “Should I send a photo with my release?” or “How do I know what is a good photo?”. The chapter “What About Photos” might help shed some light on this topic. Read more »