Press Releases Succeed or Fail by Their Writing
In an online interview with Ken Fawcett, Sports Editor of the “Gettysburg Times” in Pennsylvania, we asked him what percentage of press releases received does he use for publication, in some form or other. His answer was, “Less than 50 percent. Most of them Read more »
Writing a press release can be somewhat like composing a resume in that the audience has certain expectations regarding the format, content, and delivery of the information of each. If a job applicant sends out a resume filled with spelling errors, misplaced punctuation, and wide gaps between dates of employment, he is not likely to get a call for an interview. Likewise, if a company distributes a press release replete with spelling errors, incorrect punctuation, and a missing headline, that press release Read more »
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