Use Press Releases to Promote Your Self-Published Books

Of all the ways that press releases can be utilized as tools, from sales and service to news and announcements, press releases are often the best, if not the only avenue for self-published books. Not always, but frequently, editors, agents and publishers will not look at books Read more »

How Press Releases Help the Self-Published Writer – Part Three: Self-Publishing Nuts & Bolts

Although writing is an art, publishing is most definitely a business.

Since you are your own publisher, you are running a business – a small business, but a business nonetheless.  Therefore, you must draft a business plan before you go through the process of finding a printer for your book.  The business plan will Read more »

How Press Releases Help the Self-Published Writer – Part Two: Guerrilla Book Promotion

Although the author will undoubtedly disagree, there isn’t too much newsworthiness about a book being published.  Realistically, if you want media to pay attention, there has to be more.  WHY is your book newsworthy?  Is it addressing a particular trend?  Is it topical?  What about your book sets it apart from the herd? Read more »

How Press Releases Help the Self-Published Writer – Part One: Understanding Third Party Credibility

Congratulations! You finally finished the book! The hard part’s over now, right? If you’re a self-published author, the hard part is just beginning. Because you don’t have the built in publicity and promotion networks that the major publishing houses have, you will have to work extra hard to gain credibility and attention for your book. Read more »