Stock Photos for Your Press Releases: How to Get Them; How to Use Them

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If you’re writing a press release for your own product or business, chances are you either have photos in stock of the thing you’re promoting or you will shoot your own photos.  In that case, you don’t need to worry about using stock photos for press releases.

If, however, you want to write a press release and you have neither photos nor a desire to shoot your own, stock photos are a great option. Read more »

How to Shoot Dramatic Photos for Press Releases

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In the last newsletter, we discussed that the majority of media people do not want photographs included in press releases for a variety of reasons, some of which are 1.) It just adds to the paper pileup 2.) It isn’t necessary 3.) If they want photographs, they’ll ask for them.

There are three exceptions, which are Read more »