In the last newsletter, we discussed different types of interviews to use to get good quotes for press releases. Whichever type you choose, you must first telephone to set it up. Don’t ever put the interviewee on the spot by calling and interviewing without a previous appointment, unless the subject suggests it and prefers it. When you call and speak to the subject or an assistant, Read more »
A powerful tool in any kind of writing is the expert quote. In press releases, quotes heighten credibility of the product you’re promoting. They not only add believability, direct quotes spark up a press release, driving home the pitch. Read more »
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"... on our second press release with eReleases, we spent the day on the phone with a myriad of leading press publications including CBS MarketWatch, MSNBC, Bloomberg News, Wired, and more. We had a breaking press release and eReleases responded by getting the release on the wire and to subscribing journalists within minutes.