If you’re writing a press release to sell a product, don’t start off with how great the product is; start off by stating the problem that the product will solve. For example, if you’re selling a weed killer, Read more »
Many clients feel intimidated when they must write a press release. So they come to us and ask for a ‘professional’ press release. While writing skill and experience help in the process, neither is totally essential for writing a press release. People think it’s necessary to Read more »
Challenges of writing publicity material
Limited news hole
Alternative viewpoints possible
Write for many media; editors have different interests, quirks Read more »
Writing a press release can be somewhat like composing a resume in that the audience has certain expectations regarding the format, content, and delivery of the information of each. If a job applicant sends out a resume filled with spelling errors, misplaced punctuation, and wide gaps between dates of employment, he is not likely to get a call for an interview. Likewise, if a company distributes a press release replete with spelling errors, incorrect punctuation, and a missing headline, that press release Read more »
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