Start Your Press Release by Solving A Problem

If you’re writing a press release to sell a product, don’t start off with how great the product is; start off by stating the problem that the product will solve. For example, if you’re selling a weed killer, Read more »

The Process of Writing a Press Release

Many clients feel intimidated when they must write a press release. So they come to us and ask for a ‘professional’ press release. While writing skill and experience help in the process, neither is totally essential for writing a press release. People think it’s necessary to Read more »

Writing a Press Release: A Checklist

Challenges of writing publicity material

Limited news hole

Alternative viewpoints possible

Write for many media; editors have different interests, quirks Read more »

Avoiding the Most Common Traps of Writing a Press Release

Writing a press release can be somewhat like composing a resume in that the audience has certain expectations regarding the format, content, and delivery of the information of each.  If a job applicant sends out a resume filled with spelling errors, misplaced punctuation, and wide gaps between dates of employment, he is not likely to get a call for an interview.  Likewise, if a company distributes a press release replete with spelling errors, incorrect punctuation, and a missing headline, that press release Read more »