Ten Reasons to Send a Press Release

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1. To promote a person, product, event or idea (hereafter referred to as ‘the product.’)
2. To inform the public.
3. To jump start a new business.
4. To keep the name of your product in the news.
5. To tell of a new aspect, development or circumstance of ‘the product.’
6. To update the media.
7. To announce good news.
8. To inform of a major or minor change.
9. To attract an audience.
10. To educate a specific group.

The first question you should ask yourself before writing a press release is “why am I writing this?“  You’d be surprised at the number of press releases we see that wander all over the place and don’t focus on the main reason for writing it.

Too often, people do not think of creative reasons to send press releases so they follow the same, old tired pattern of who, what, why, where and when.  While these five questions should certainly be answered in the press release, when appropriate, a more creative approach makes for fresher copy.

The next time you write a release, glance over the 10 reasons above and select the most important one.  This should serve as your guide throughout the process of writing the release.  Secondary ones can be listed afterwards.  But keep the main focus on number one.