When it Comes to Contact Information Include the Kitchen Sink

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With all of the press releases that we receive every day, we’re shocked at the number that lack important contact information. We have lost count of the calls that have come in from clients wondering why they haven’t received a massive response from their press release, only to discover that they included a Web site address as their only form of contact. Editors that view releases day in and day out find that one of the greatest deterrents in deciding to pick up a story is the inability to contact the correct person conveniently. Some editors choose to click on an email link, while others may opt to speak directly to a person over the phone as soon as possible. Remember, if a voicemail or email is not checked regularly, you could miss the opportunity to get your story picked up and the editor may move on to the next story. A link to a site can give an editor a quick overview before they try to contact you. Additionally, a link to your Web site can increase traffic or sales by prompting others that might come across your press release to visit your site.

In a high-tech world, the multiple methods of communication allow people to get in touch in many ways. Editors suggest including the following information within the press release to maximize the potential of receiving exposure.

1) Contact Name
2) Position/Title of Contact
3) Company Name
4) Full Mailing Address
5) Phone Number
6) Fax Number
7) Email Address
Company URL

Something important to remember is that the contact name should be someone who is available and capable of answering any questions immediately following the distribution of the release. Mentioning methods of contact in the body of the press release is also helpful, as well as including a list at the end of the release. Contact information along with a well-written release can make or break the success of a press release. If at all possible, include a company email address rather than a generic email address such as “johndoe@hotmail.com”. This adds to the integrity of the press release and offers credibility. With so many companies competing for exposure, give yourself a fair shot by including information to make contacting you as easy as possible.