Why Write a Press Release and How Often Do You Send One?

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A press release is perhaps the most efficient, most economical way of advertising your product, person or service to a broad audience.  Newspapers as well as radio and television outlets pick up press releases easily and frequently because they need news to fill their empty slots.  Media outlets also need to inform and entertain their audiences.  Therefore,the more unique and interesting your press release presentation is, the more likely it is to be attractive to media people.  Thus chances of getting your information published will be increased dramatically.

In today’s high tech age of mass communication rapidly disseminated, just one press release is generally not enough.  While you don’t want to ‘flood the market’ with repetitive information, it’s important to keep your news on the forefront of media attention.  In the many requests we’ve had to distribute press releases for businesses, small and large, we have found that once a week is a good barometer to measure media interest.  This is not to recommend sending the same information every week.  You send a press release once a week with a new piece of news or a new angle to your product or business.  Every improvement you make to your product is essentially news to the public.  Each addition or change to your product is news.  Phrase it in interesting terms and angle it for media interest and you’ll have your name in print on a regular basis, an ideal situation for any business.